단대부고 고1 2026 1학기 중간고사 영어 내신 분석

opinions or surveyed about the products they prefer. Because of this potential source of distortion, some consumer psychologists believe that it is not productive to ask persons directly for their opinions or preferences. They claim that the direct question being asked may differ from what the respondents actually heard. For example, by asking what brand of beverage a person prefers, we are, essentially, asking what kind of person he or she is. Therefore, a respondent may not feel that consumer researchers are asking merely about a simple preference. Rather, he or she may ____________________, such as “Do you drink the cheap stuff or the expensive, high-status brand?” Critics of the survey method argue that we cannot uncover true human motivations and feelings through direct questions that allow the respondents to distort their feelings. [3.6점]